fastmon vs Google Analytics 4
Analytics withoutthe cookie baggage.
GA4 counts visits with cookies and sends the data to Google. fastmon gives you privacy-first web analytics from the EU, plus the Core Web Vitals GA4 does not measure out of the box.
GA4 is powerful and free, and for deep marketing analytics it does a lot. But it sets cookies, samples your data in explorations, and processes it as a US company. In the EU that usually means a consent banner and a Schrems-shaped headache.
fastmon is analytics built privacy-first: no cookies* in the default mode, the IP dropped at the edge, hosted in Germany, no US provider in the data path. And because it runs on the same beacons as your Web Vitals, traffic and performance sit in one tool.
Privacy first
And performance included.
The differences that matter for an EU team that also cares about speed.
| fastmon | Google Analytics 4 | |
|---|---|---|
| No cookies* in the default mode | ||
| Hosted in the EU, no US jurisdiction | ||
| IP processing without a US company | ||
| Unsampled data | ||
| Core Web Vitals in the same tooltraffic and performance together | ||
| Error grouping and network timing (RUM) | ||
| Campaign attribution (UTM, click-ID label) | ||
| Data used to improve ad products | Never | Configurable |
| Raw data retention | 90 days (default), up to 13 months (Enterprise) | 2 or 14 months |
| Marketing funnels and audiences | ||
| Price | from €29/mo | Free |
GA4 behavior depends on configuration; the comparison reflects standard (free) GA4 defaults. GA4 360 raises retention (up to 50 months) and sampling limits. fastmon Analytics is in beta. As of 14 July 2026: list prices / typical configuration; individual terms may differ.
Why teams move off GA4
Privacy, sovereignty, and speed.
The reasons EU teams give for switching their analytics to fastmon.
No cookie baggage
Cookieless* and storage-free in the default mode, so you avoid GA4's cookies entirely. Consent under the TDDDG stays your call as the operator.
Your data stays in the EU
Processed and stored in Germany, no US provider in the data path, so the US CLOUD Act cannot reach it.
Performance in the same view
Traffic and Core Web Vitals on the same beacons, so you see which slow pages are quietly costing you conversions.
Fair play
Where GA4 still wins.
GA4 is free, integrates tightly with Google Ads, and offers funnels, audiences and event modeling that fastmon does not. If your world revolves around Google Ads and advanced marketing analytics, GA4 is hard to beat. fastmon is for teams who want privacy-first traffic and performance in one EU-hosted tool.
FAQ
fastmon and GA4.
The questions people ask before they switch.
Is fastmon a full GA4 replacement?
For most sites, yes: visitors, sources, pages, locations, devices and campaigns, next to your performance data. It deliberately does not do funnels as a report, conversion goals, custom events or A/B testing, and it is in beta.
Do I still need a cookie banner?
fastmon sets no cookies* in the default mode and writes nothing to the device, so you avoid GA4's cookies. Reading the browser's performance APIs can still fall under the consent requirement of the TDDDG, so obtaining consent stays the website operator's responsibility; as a German provider we assume the strict reading.
Honestly compared,
built in the EU.
The web-performance job without a US cloud: read-only by default, no cookies*, no long-lived identifiers, from €29 a month.
Light
€29/month
200,000 pageviews included.
Need debugging and all features? Standard from €99 for 1M pageviews. Enterprise on request. See all plans